A seasoned Senior Product Designer, with 10+ years of global experience across fintech, cloud, FMCG, crypto, and hospitality, I specialize in UX/UI design, scalable systems, branding, and creative leadership.
jelodar.alireza@gmail.com
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+971547621119
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Behance Portfolio
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Experience
Experience working globally
WorldSkills International 2019
Deputy Chief Expert
2019 | Russia - Kazan
IV International Design Festival Krasny Prospect
Jury Member
2020 | Russia - Khabarovsk Krai
“Industrial Design Fundamentals” Seminar
Lecturer
2020 | Russia - Khabarovsk Krai
“Abr Bazi” Startups Competition
Jury Member
2020 | Iran - Tehran
Skills & Tools
Design
- Scalable Design Systems
- Interactive Prototypes
- User flows
- Experience mapping
- Wireframes
- Prototype
- Mockups
Brand
- Brand Identity design
- Brand Personas
- Brand Strategy
- Corporate Identity
- Product Identity
- Brand Audit
Languages
- English : Fluent
- Farsi ( Persian ) : Native
- Arabic : Basic
Research & Test
- User interviews
- Usability testings
- Personas
- Competitor analysis
- Card Sorting
- User journeys
Design Tools
- Figma
- Webflow
- Adobe XD
- Adobe Photoshop
- Illustrator
- InDesign
- Canva
- Figjam
- Rive
Ai Tools
- Chat GPT
- Claude Ai
- Midjourney
- DALL-E
- FireFly
- Runway Gen 3
- Napkin
- Gamma
Project Management
- Agile Workflow
- Jira
- Trello
- Click Up
Video Tools
- After Effects
- Premier
- Final Cut Pro
Education
University of Science & Culture | Tehran, Iran
B.A in Fashion Design
8mm Institute
Directing & Acting
A seasoned Senior Product Designer, with 10+ years of global experience across fintech, cloud, FMCG, crypto, and hospitality, I specialize in UX/UI design, scalable systems, branding, and creative leadership.
jelodar.alireza@gmail.com
↗
+971547621119
↗
↗
Behance Portfolio
↗
↗
Experience
I lead a team revamping an app for freelancers and artists, delivering brand guidelines and a design system to enhance its identity.zSeamlessly facilitate diverse creative experiences: from immersive installations to cinematic narratives. A catalyst for collaboration across all mediums.
- Led the complete rebranding and UX/UI redesign of Gaawk, a digital platform connecting freelancers and artists.
- Developed brand guidelines and a scalable design system for cross-functional teams, reducing design iteration time by 35%.
- Conducted user behavior research, resulting in a 30% increase in user engagement and a 20% increase in feature adoption.
- Built and maintained a design system ensuring consistency and scalability across mobile and web apps, increasing development speed by 60%.
Senior Product Designer
Baroque Aviation ↗
April 2023 - July 2023
Dubai, UAE
- Designed user-friendly apps, streamlined branding across five websites, enhanced brand identity, and mentored designers for optimized efficiency.
- Designed intuitive iOS and Android apps for a luxury aviation company, improving user onboarding by 25% and increasing booking conversion by 18%.
- Unified branding across five websites, improving brand recognition by 30% and boosting returning user rate by 15%.
- Created operational dashboards that optimized internal workflows, increasing efficiency by 25%.
- Mentored junior designers, fostering a high-performing creative team and improving overall team design delivery speed by 20%.
Product Design Lead & Art Director
Arvan Cloud ↗
2018 - 2022
Tehran, IRAN
- Designed and implemented a modern, functional Product & Brand identity for a cloud infrastructure business, covering CDN, IaaS, VOD, Live, PaaS, and Storage services. Created a comprehensive design system and conducted user behavior research to optimize product performance for 120,000+ active customers (typically businesses)
- Developed a modern, functional brand identity across multiple products, improving brand trust and awareness by 35%.
- Directed a multidisciplinary design team (15 designers, UX writers, illustrators) to create cohesive experiences.
- Built a comprehensive design system reducing design/engineering friction by 60%, accelerating feature release cycles.
- Conducted UX research, wireframing, and prototyping to align product features with user needs, resulting in a 25% increase in customer satisfaction scores.
Art Director & UX UI Designer
Afra Home ↗
2016 - 2018
Tehran, IRAN
Created and implemented a unique and integrated brand guideline for various brand appearances, including packaging, e-commerce websites, exhibitions, and more.
- Led a complete rebranding initiative, including logo, packaging, e-commerce website, and exhibitions, boosting sales by 20%.
- Designed a unified packaging system that reduced 50% costs and increased product visibility.
- Directed a creative team of 12 designers and developers to maintain brand consistency.
- Optimized packaging designs, reducing production costs and simplifying logistics.
Senior UX UI Designer & Motion Graphic Designer
System Group ↗
2014 - 2016
Tehran, IRAN
Redesigned the UX/UI of a complex Business Intelligence dashboard, simplifying data visualization and analytics, which led to an increase in product sales within a year.
- Streamlined the user experience, making analytics more accessible and actionable for enterprise users, boosting daily active usage by 35%.
- Maintained consistency across all design elements to reflect a unified brand identity.
- Established and maintained a cohesive design system, integrating existing and new elements, reducing UI-related support tickets by 40%.
Experience working globally
WorldSkills International 2019
Deputy Chief Expert
2019 | Russia - Kazan
IV International Design Festival Krasny Prospect
Jury Member
2020 | Russia - Khabarovsk Krai
“Industrial Design Fundamentals” Seminar
Lecturer
2020 | Russia - Khabarovsk Krai
“Abr Bazi” Startups Competition
Jury Member
2020 | Iran - Tehran
Skills & Tools
Design Tools
- Figma
- Webflow
- Adobe XD
- Adobe Photoshop
- Illustrator
- InDesign
- Canva
- Figjam
- Rive
Ai Tools
- Chat GPT
- Claude Ai
- Midjourney
- DALL-E
- FireFly
- Runway Gen 3
- Napkin
- Gamma
Project Management
- Agile Workflow
- Jira
- Trello
- Click Up
Video Tools
- After Effects
- Premier
- Final Cut Pro
Education
University of Science & Culture | Tehran, Iran
B.A in Fashion Design
8mm Institute
Directing & Acting
A seasoned Senior Product Designer, with 10+ years of global experience across fintech, cloud, FMCG, crypto, and hospitality, I specialize in UX/UI design, scalable systems, branding, and creative leadership.
jelodar.alireza@gmail.com
↗
+971547621119
↗
↗
Behance Portfolio
↗
↗
Experience
Product Design Lead & Designer
I lead a team revamping an app for freelancers and artists, delivering brand guidelines and a design system to enhance its identity.zSeamlessly facilitate diverse creative experiences: from immersive installations to cinematic narratives. A catalyst for collaboration across all mediums.
- Led the complete rebranding and UX/UI redesign of Gaawk, a digital platform connecting freelancers and artists.
- Developed brand guidelines and a scalable design system for cross-functional teams, reducing design iteration time by 35%.
- Conducted user behavior research, resulting in a 30% increase in user engagement and a 20% increase in feature adoption.
- Built and maintained a design system ensuring consistency and scalability across mobile and web apps, increasing development speed by 60%.
Senior Product Designer
Designed user-friendly apps, streamlined branding across five websites, enhanced brand identity, and mentored designers for optimized efficiency.
- Designed intuitive iOS and Android apps for a luxury aviation company, improving user onboarding by 25% and increasing booking conversion by 18%.
- Unified branding across five websites, improving brand recognition by 30% and boosting returning user rate by 15%.
- Created operational dashboards that optimized internal workflows, increasing efficiency by 25%.
- Mentored junior designers, fostering a high-performing creative team and improving overall team design delivery speed by 20%.
Product Design Lead & Art Director
Designed and implemented a modern, functional Product & Brand identity for a cloud infrastructure business, covering CDN, IaaS, VOD, Live, PaaS, and Storage services. Created a comprehensive design system and conducted user behavior research to optimize product performance for 120,000+ active customers (typically businesses)
- Developed a modern, functional brand identity across multiple products, improving brand trust and awareness by 35%.
- Directed a multidisciplinary design team (15 designers, UX writers, illustrators) to create cohesive experiences.
- Built a comprehensive design system reducing design/engineering friction by 60%, accelerating feature release cycles.
- Conducted UX research, wireframing, and prototyping to align product features with user needs, resulting in a 25% increase in customer satisfaction scores.
Art Director & UX UI Designer
Created and implemented a unique and integrated brand guideline for various brand appearances, including packaging, e-commerce websites, exhibitions, and more.
- Led a complete rebranding initiative, including logo, packaging, e-commerce website, and exhibitions, boosting sales by 20%.
- Designed a unified packaging system that reduced 50% costs and increased product visibility.
- Directed a creative team of 12 designers and developers to maintain brand consistency.
- Optimized packaging designs, reducing production costs and simplifying logistics.
Senior UX UI Designer & Motion Graphic Designer
Redesigned the UX/UI of a complex Business Intelligence dashboard, simplifying data visualization and analytics, which led to an increase in product sales within a year.
- Streamlined the user experience, making analytics more accessible and actionable for enterprise users, boosting daily active usage by 35%.
- Maintained consistency across all design elements to reflect a unified brand identity.
- Established and maintained a cohesive design system, integrating existing and new elements, reducing UI-related support tickets by 40%.
Experience working globally
WorldSkills International 2019
Deputy Chief Expert
2019 | Russia - Kazan
IV International Design Festival Krasny Prospect
Jury Member
2020 | Russia - Khabarovsk Krai
“Industrial Design Fundamentals” Seminar
Lecturer
2020 | Russia - Khabarovsk Krai
“Abr Bazi” Startups Competition
Jury Member
2020 | Iran - Tehran
Skills & Tools
Research & Test
- User interviews
- Usability testings
- Personas
- Competitor analysis
- Card Sorting
- User journeys
Design
- Scalable Design Systems
- Interactive Prototypes
- User flows
- Experience mapping
- Wireframes
- Prototype
- Mockups
Brand
- Brand Identity design
- Brand Personas
- Brand Strategy
- Corporate Identity
- Product Identity
- Brand Audit
Languages
- English : Fluent
- Farsi ( Persian ) : Native
- Arabic : Basic
Design Tools
- Figma
- Webflow
- Adobe XD
- Adobe Photoshop
- Illustrator
- InDesign
- Canva
- Figjam
- Rive
Ai Tools
- Chat GPT
- Claude Ai
- Midjourney
- DALL-E
- FireFly
- Runway Gen 3
- Napkin
- Gamma
Project Management
- Agile Workflow
- Jira
- Trello
- Click Up
Video Tools
- After Effects
- Premier
- Final Cut Pro
Education
University of Science & Culture | Tehran, Iran
B.A in Fashion Design
8mm Institute
Directing & Acting