Case Studies
AfraHome
Website · Content creation
Property Finder - Scout
Conversational AI Experience
Smart Bricks
AI workflow & design systems
C Pay
Fintech · Product design · Three connected experiences
Cortex
AI workspace · Product design
TO Bank · Tourism Bank
Mobile banking · Product design
9999 Gold
Product design & brand identity
Gaawk
Creative marketplace & design systems
Aethon Core Labs
Brand strategy & Visual identity
iLarkimas Innovations
Brand strategy · Visual identity · Spatial applications
My Cinema
Brand strategy & Spatial identity
Zarpin
Product design & Brand experience
Baroque Aviation
Luxury product experience
Mega Bank Back Office
Banking · Operations · Product design
Huspy
Website design · Art direction
WeFi
Website design · Illustration · Interaction
Hoonam
Beauty clinic · Brand identity
Visual Identity
Videos & Motions
Fresh perspectives
Publications
AI & Emerging Tech
Designing AI-Native Products: Beyond Adding a Chatbot
An AI-native product connects intent, evidence, decisions and controlled action. The chat box is only one possible surface.
UX & Product
Why User Journeys Break in AI-Powered Interfaces
When conversation, filters and actions disagree, the user becomes the integration layer. Design a shared task state instead.
Native Experiences
Native vs Cross-Platform Design: What Actually Changes for Users?
The code-sharing decision matters less to a person than navigation, text input, accessibility and the quality of the whole task.
Brand & Visual Identity
Visual Identity Is a System, Not a Logo
A useful identity gives a team rules for making new things. Recognition comes from the relationships between those rules.
A little about me
One idea.
Every touchpoint.
I’m a designer and art director based in Dubai, with more than 15 years of experience across brands, digital products and live experiences.
I work with teams when an idea needs direction: finding the story, simplifying the product and building a visual system that holds it all together.
My work spans cloud platforms, creative marketplaces, luxury services and AI real estate products. Across them, the job is the same: help people understand what matters and feel confident taking the next step.
Product & AI experiences
Clear journeys, useful interfaces and design systems that make complex technology easier to use.
Brand & visual identity
Positioning, naming and visual systems that give a business a distinct, consistent presence.
Art direction
A shared visual direction across websites, campaigns, launches and physical experiences.
Motion & storytelling
Launch films, product stories and digital moments that make an idea easier to see and remember.
Work with Enough
Let’s give your next idea a clear direction.
Tell us about your business. We’ll start with a conversation and follow with a written proposal.
Plan your project
A scope that fits. A clearer starting price.
Choose your services, shape the details and see your project estimate in real time.
Selected work & concepts
A selection of commissioned work, proposals and independent concepts. Some brands shown were the subject of proposals or concepts only. Logos do not imply a client relationship, affiliation or endorsement. All trademarks belong to their respective owners.
