SELECTED EVENTS & EXPERIENCES
2017 — 2025
I DESIGN EXPERIENCES PEOPLE ACTUALLY REMEMBER.
Over the years, I’ve somehow ended up doing almost every kind of job around an event. I’ve designed them, art directed them, helped shape the experience, coordinated teams, brainstormed weird ideas and, a few times, ran the whole thing from start to finish.
This is a collection of some of that work.
Dubai, UAE · 2025
Event Director / Coordinator / Art Director / Experience Designer
This one was pretty much mine from 0 to 100.
I worked on the event from the first ideas and planning all the way to the visual direction, experience, coordination and what people eventually walked into on the day.
One of those projects where my job title stopped meaning much because I was involved in almost everything.
Dubai, UAE · 2023
MY TIME AT
EVOLUTION LIVE EVENTS
While working with Evolution in the UAE, I got involved in very different kinds of live projects.
My role changed depending on what each event needed. Sometimes I was designing, sometimes developing the idea, and sometimes thinking about how people would actually experience the space.
Later, the team started focusing more on building our social media presence and content, so my role gradually shifted in that direction and became much more focused on the brand and digital side.
Years of directing, designing and building live experiences in Iran shaped how I think about people, spaces and moments today.
TEHRAN, IRAN / 2022
RTC 22 EVENT
EVENT DIRECTOR / ART DIRECTOR / FULL EXPERIENCE DIRECTION
RTC was one of the projects where I got to bring a lot of my different skills together.
I worked on the event as both Director and Art Director, thinking about the whole experience rather than one isolated piece of it.
The identity, stage, content, audience experience, visual moments and how everything came together on the actual day were all parts of the same project for me.
I also designed a series of interactive experiences for the lobby and outdoor areas, but sadly I don’t have the original videos anymore to show them here.
TEHRAN, IRAN / 2017
Art Direction / Brand Design / Exhibition Design
This one started with the brand and eventually became a physical space.
I worked on Afrahome’s visual identity, art direction and exhibition design, taking the same visual language from graphics into something people could actually walk into.
SO WHAT DID I
ACTUALLY DO IN EVENTS?
Depends on the event. :) Across these projects, I’ve worked on:
I’m primarily a designer and creative director. Events have just been one of the places where I’ve had the chance to use almost all of those skills at once.