Alireza Jelodar / Designer & art director
A designer.
A solution maker.
Hi, I’m Alireza. I’m in my fifth year in Dubai, with 15 years of experience connecting brands, products and live experiences.
Agency work, freelancing and in-house teams have put me in very different businesses. That range is what makes my approach different: I can see how the pieces connect, rather than treating each discipline on its own.
I’m hands-on. I help find the problem, shape a direction and make the solution real, from a brand’s first idea to the product or space people actually experience.
01 / Brand
A brand is more than a logo.
I connect the idea behind a business with the things people see, hear and experience. The identity needs to hold together on a screen, in a package and inside a space.
Brand strategy
I start with what the business stands for, who it is for and what makes it different. That direction gives every design decision a reason.
Logo, visual identity & guidelines
I build the logo, typography, colour and graphic language as one system. Then I document how to use it, so the identity stays consistent beyond the first presentation.
Office branding & vehicle wrapping
I take the same visual language into places and objects people encounter every day. Reception areas, signs, team touchpoints and vehicles should all feel like the same business.
Packaging design
A package is a small brand experience you can hold. I think about the form, materials, information and the moment someone opens it.
Motion systems & sonic branding
I shape how a brand moves and sounds: its rhythm, transitions, reveals and tone. Image, movement and sound work as one system, with a consistent character across films and live experiences.
Light branding
Light can carry an identity without printing the logo on another wall. In My Cinema, the mark’s geometry becomes light and shadow across the space.
02 / Product
Make the complex feel simple.
I work from the business problem to the experience people actually use. Strategy, content, interface and engineering are parts of the same product.
AI workflows
I map how a team works, find where AI can help and design a structure around it. The aim is a workflow people can use, review and improve, with clear responsibilities.
Product strategy & architecture
I connect business goals with user needs, then organise the product around the decisions people need to make. Journeys, information architecture and reusable patterns give the experience a backbone.
Content design & UX
The experience depends on the content people receive at each step. I design the words and the journey together, so the next action makes sense.
UI & visual design
I turn the structure into a clear, usable interface with a visual language of its own. The system needs to work across websites, applications, screen sizes and languages.
Motion & interaction
I use motion to explain state, guide attention and make feedback clear. Prototypes help me test how the experience behaves, beyond how a single screen looks.
End-to-end design & code handover
I take a product from the first question through flows, content, interfaces and prototypes. I work with engineering on components, states and implementation, including code where it helps the handover.
03 / Motion
Give the idea a rhythm.
I make films and motion graphics that help people understand a product or feel a brand. The story comes first; the format follows.
Brand films & launch stories
I shape the visual direction, sequence and pace around what needs to land. From a brand reveal to a launch screen, every frame has a job.
Product explainers & social formats
I turn a longer product story into something people can follow. Walkthroughs explain the detail; shorter edits focus on one useful idea at a time.
04 / Events
Design the moment people walk into.
Events bring almost all of my skills into the same room: the concept, brand, content, space, audience journey and the practical work of making it happen.
Event direction & live experiences
I work across the idea, art direction, experience and coordination. I think about what people see before they arrive, what happens in the room and what stays with them afterwards.
Exhibitions & spatial brand experiences
I connect the brand with the way people move through a space. Graphics, signs, displays and interactions become one experience, from the first impression to the last detail.
The thread through all of it
Understand the problem.
Connect the pieces.
Make it work.
I move between disciplines because the solution often sits between them. That’s the part of the work I enjoy most.
Let’s talk