Strategy
The number is personal. The trade needs structure.
A distinctive plate can be a collector’s piece, a signature or dealer inventory. The product challenge was what happened around the number: finding someone who wanted it, knowing what a price meant and understanding who needed to act next.
The September prototype brief shifted the starting point from Dubai to Oman. Its account of broker-led deals pointed to a gap in ownership evidence, comparable prices and clarity around settlement. We used that qualitative input to prioritise a focused Oman prototype. The October master PRD then expanded the scope to the GCC and gave professional dealers a separate workspace.
The mockups use actual browser captures. The cover and Ferrari scenes use generated automotive photography.
Benchmark
We followed the journey from discovery to handover.
The benchmark compares classifieds, specialist retail, official auctions and authority services against the same questions: How do people find a plate? What tells them the price, status and ownership? What happens after they find a match? Where does a professional dealer manage the work between deals?
The November 2026 review below adds public references to the original brief. It shows a market with real discovery and checkout options. The opportunity we took into design was to link buyer demand, dealer inventory and a clear next step. The review is a qualitative comparison of visible flows.
| Reference | What we examined | Design implication |
|---|---|---|
| OpenSooq Oman | Distinctive-plate classifieds with OMR asking prices, seller contact and chat. | Keep the familiar listing format. Carry the buyer’s intent and the plate context beyond the first message. |
| 12345.AE | Specialist UAE catalogue with emirate browsing, checkout and a deposit option. | Treat specialised search and a clear purchase path as the baseline. Give dealers a way to work with demand before publishing. |
| Dubai RTA auctions | An official route for discovering special numbers, bidding and obtaining ownership documentation. | Make the difference between a marketplace offer and official ownership visible at each step. |
| Royal Oman Police via Gov.om | The documented vehicle transfer journey, including the case where the vehicle carries the plate. | Design an Oman-specific handoff and proof step. Model each GCC market’s authority journey separately. |
Oman & GCC
Start with Oman. Make the rules regional.
For Oman, the design starts with familiar plate codes, Arabic and English, prices in OMR and a transfer path grounded in the local authority process. The same interface can carry into another GCC market while currency, plate identity and ownership requirements follow the selected region.
The project kept asking price, completed-sale evidence and valuation estimates distinct. For instance, the live Market references view labels the date and origin of its UAE asking-price examples and leaves availability unknown. The consumer market uses seeded examples for the demo.
Collectors
A buyer can act before a plate is for sale.
The interactive number builder makes the plate itself the first control. Buyers can browse distinctive numbers, build a specific combination and save a Wanted request. An Interested signal follows a specific owned plate, while an Offer starts a price discussion. That distinction gives each action a clear consequence.
Garage puts Owned, Wanted and Interested together. Snap to Buy shows how a photograph can start a private request, with manual confirmation in the public prototype. The number builder, plate cards and compact navigation make the mobile experience playful while keeping the next action easy to find.
Dealers
Give dealers a place to pick up their day.
A dealer needs to get into the app, see what needs attention and work through stock and buyer requests without re-entering every detail. The master PRD kept that operational work behind a separate dealer entry while the marketplace and matching logic are shared.
The account-backed workspace brings Today, Inventory, Buyer Book, Follow-ups and Import together. Dealers can enter stock manually or import CSV, review drafts and compare them with customer demand by region and budget. Matches give them a reason to follow up. Price changes and mark-sold actions go through an explicit review step.
The live app exposes the workspace behind sign-in. Messaging and optional AI flows depend on account configuration. This presentation shows the public entry and describes the documented workspace, without using private customer or inventory records.
Trust
Make every step of a deal visible.
The original Oman brief maps a deal from accepted offer to agreement, funds held, transfer through the authority, proof and release. It identifies who acts at each stage and makes the payment breakdown and exceptions visible before either side commits.
The live prototype illustrates the verification, offer and protected settlement journey with sample data. Verification, payment, escrow and ownership transfer for marketplace transactions are proposed integrations. The authority remains the source of truth for ownership.
Website
Show the experience before asking people to join.
We built the website’s marketing content around why people collect distinctive plates and what dealers need to manage them. The copy gives each audience an entry point. Automotive photography puts the numbers in context, and the yellow plate carries the same visual identity from the homepage into the app.
The number builder lets visitors try a combination before entering the app. The interactive walkthrough uses Discover, Wanted, Sell, Offers and Garage to show what happens next. The site also introduces NUMS, the companion experience for premium mobile numbers.






Live demos
Explore the live website.
Open the marketing website to see how its interactive chapters lead into the mobile marketplace.
The next product questions are measurable: how quickly a dealer reaches the first inventory draft, how often a Wanted request finds a match and whether matches lead to conversations. These are proposed measures for validation.















