02
What we built
This is the collection of four core products I delivered for 9999 Gold. I’m proud to see how these came together as a united system, and in this case study, I share how we shaped the strategy and built it as a team:
The main app experience
Streamlined complex gold trading into a simple, secure, and premium mobile experience — fast, clear, and trusted by serious investors.
Real-time price display screen
Designed a live price display for in-office screens — bold, data-focused, and always up to date, reinforcing transparency and trust.
Naming story and brand identity
Defined a pure, powerful brand from scratch — creating a memorable name and a minimal visual system that signals trust and prestige.
A powerful admin panel and back-office dashboard
Built a clear, data-driven dashboard to help the team manage trades, track prices, and oversee operations with confidence and ease.
07
Structuring simplicity
Information Architecture & Wireframes:
We defined architecture for both the customer website and backoffice dashboard.
Simple flows were prioritized to reduce friction and make it easy to explore products, check prices, and contact directly.
Low-fidelity wireframes mapped out all critical interactions before adding visuals.
08
From rough to refined
UX & UI Design:
We started with low-fidelity UI concepts to align layout and interactions.
Then, we moved to high-fidelity UI with full visual identity, typography, and icon system.
We also handled all UX writing to keep the tone premium, clear, and trustworthy.
© 2025
All Rights Reserved
Premium Gold Trading Platform
9999Gold is a gold trading and exchange brand, across the UAE and GCC.
The goal: create a digital experience that feels as premium and secure as holding real gold.
Role: Brand Strategist, UX/UI Lead, Naming Process, Back-office Dashboard Design.
01
The Challenge
9999Gold was well-known offline but nearly invisible online.
There was no consistent digital identity, no modern website, and no clear way to engage customers.
Internally, they needed a powerful back-office dashboard to manage trades, monitor live prices, and improve operations.
02
What we built
This is the collection of four core products I delivered for 9999 Gold. I’m proud to see how these came together as a united system, and in this case study, I share how we shaped the strategy and built it as a team:
The main app experience
Streamlined complex gold trading into a simple, secure, and premium mobile experience — fast, clear, and trusted by serious investors.
Real-time price display screen
Designed a live price display for in-office screens — bold, data-focused, and always up to date, reinforcing transparency and trust.
Naming story and brand identity
Defined a pure, powerful brand from scratch — creating a memorable name and a minimal visual system that signals trust and prestige.
A powerful admin panel and back-office dashboard
Built a clear, data-driven dashboard to help the team manage trades, track prices, and oversee operations with confidence and ease.
03
The big question
From Idea to Launch:
How do we make gold, a heavy, conservative, high-value product, feel accessible, modern, and premium at the same time?
04
Finding the right name
Naming Process:
We went through a dedicated naming phase.
The goal: find a name that signals purity, reliability, and prestige instantly.
After exploring many directions, we chose 9999Gold, inspired by the highest gold purity standard (99.99%).
Short, strong, global, easy to remember and trust.
05
Learning from the best
Research & Benchmarking:
We benchmarked leading gold traders and bullion platforms across Dubai, GCC, and global markets.
Most were outdated, overly technical, and visually cluttered.
We saw an opportunity to stand out with simplicity, clarity, and bold storytelling.
06
Laying the foundation
Strategy & Planning:
We prepared detailed documentation outlining:
- Core product strategy
- Brand positioning and voice
- User personas and key journeys
- Content and SEO strategy
This aligned all teams before moving into design.
07
Structuring simplicity
Information Architecture & Wireframes:
We defined architecture for both the customer website and backoffice dashboard.
Simple flows were prioritized to reduce friction and make it easy to explore products, check prices, and contact directly.
Low-fidelity wireframes mapped out all critical interactions before adding visuals.
08
From rough to refined
UX & UI Design:
We started with low-fidelity UI concepts to align layout and interactions.
Then, we moved to high-fidelity UI with full visual identity, typography, and icon system.
We also handled all UX writing to keep the tone premium, clear, and trustworthy.
09
Validate before you build
Prototyping & Testing:
I created clickable prototypes for both customer-facing pages and the backoffice.
Tested with internal stakeholders and refined flows before final development.
10
Power behind the scenes
Back-office Dashboard:
The dashboard was designed to empower the 9999Gold team to:
- Manage trades and orders easily
- Monitor real-time gold prices
- View client data and statuses
- Track operational metrics
We designed clean charts, clear statuses, and easy-to-read modules, despite heavy data requirements.
11
Bringing gold to the screen
Real-Time Price Display:
We designed a dedicated real-time price display module for in-office TVs.
This bold live feed helped the team and visiting clients stay updated at a glance.
12
Smooth execution
Development & Handoff:
Final designs and prototypes were handed off with a detailed design system package, including:
- UI guidelines
- Interactive components
- Content specs
- Brand usage rules
This ensured smooth implementation across web, back-office, and live displays.
13
Results &
Learning
Back-office Dashboard:
9999Gold taught me that even the most conservative industries can feel human and approachable with the right strategy.
Focus and simplicity build trust faster than complexity ever can.
Results:
- Delivered a premium, lead-generating website ready to convert new customers globally.
- Built a powerful back-office tool supporting internal operations and live monitoring.
- Created a strong, modern brand presence that feels as secure and high-value as the product itself.
© 2025
All Rights Reserved
Premium Gold Trading Platform
9999Gold is a gold trading and exchange brand, across the UAE and GCC.
The goal: create a digital experience that feels as premium and secure as holding real gold.
Role: Brand Strategist, UX/UI Lead, Naming Process, Back-office Dashboard Design.
02
What we built
This is the collection of four core products I delivered for 9999 Gold. I’m proud to see how these came together as a united system, and in this case study, I share how we shaped the strategy and built it as a team:
The main app experience
Streamlined complex gold trading into a simple, secure, and premium mobile experience — fast, clear, and trusted by serious investors.
Real-time price display screen
Designed a live price display for in-office screens — bold, data-focused, and always up to date, reinforcing transparency and trust.
Naming story and brand identity
Defined a pure, powerful brand from scratch — creating a memorable name and a minimal visual system that signals trust and prestige.
A powerful admin panel and back-office dashboard
Built a clear, data-driven dashboard to help the team manage trades, track prices, and oversee operations with confidence and ease.
03
The big question
From Idea to Launch:
How do we make gold, a heavy, conservative, high-value product, feel accessible, modern, and premium at the same time?
04
Finding the right name
Naming Process:
We went through a dedicated naming phase.
The goal: find a name that signals purity, reliability, and prestige instantly.
After exploring many directions, we chose 9999Gold, inspired by the highest gold purity standard (99.99%).
Short, strong, global, easy to remember and trust.
05
Learning from the best
Research & Benchmarking:
We benchmarked leading gold traders and bullion platforms across Dubai, GCC, and global markets.
Most were outdated, overly technical, and visually cluttered.
We saw an opportunity to stand out with simplicity, clarity, and bold storytelling.
06
Laying the foundation
Strategy & Planning:
We prepared detailed documentation outlining:
- Core product strategy
- Brand positioning and voice
- User personas and key journeys
- Content and SEO strategy
This aligned all teams before moving into design.
07
Structuring simplicity
Information Architecture & Wireframes:
We defined architecture for both the customer website and backoffice dashboard.
Simple flows were prioritized to reduce friction and make it easy to explore products, check prices, and contact directly.
Low-fidelity wireframes mapped out all critical interactions before adding visuals.
08
From rough to refined
UX & UI Design:
We started with low-fidelity UI concepts to align layout and interactions.
Then, we moved to high-fidelity UI with full visual identity, typography, and icon system.
We also handled all UX writing to keep the tone premium, clear, and trustworthy.
09
Validate before you build
Prototyping & Testing:
I created clickable prototypes for both customer-facing pages and the backoffice.
Tested with internal stakeholders and refined flows before final development.
10
Power behind the scenes
Back-office Dashboard:
The dashboard was designed to empower the 9999Gold team to:
- Manage trades and orders easily
- Monitor real-time gold prices
- View client data and statuses
- Track operational metrics
We designed clean charts, clear statuses, and easy-to-read modules, despite heavy data requirements.
11
Bringing gold to the screen
Real-Time Price Display:
We designed a dedicated real-time price display module for in-office TVs.
This bold live feed helped the team and visiting clients stay updated at a glance.
12
Smooth execution
Development & Handoff:
Final designs and prototypes were handed off with a detailed design system package, including:
- UI guidelines
- Interactive components
- Content specs
- Brand usage rules
This ensured smooth implementation across web, back-office, and live displays.
© 2025
All Rights Reserved